Social: Set up a social media scheduling tool

Complete this task

Every month you get a variety of social media posts to use. The aim is to build a relationship with your audience. Posting regularly and consistently shows people you are highly active as THE local technology expert. And tells the social media algorithms to show your content to more people.

Our content is optimised for LinkedIn. We advise you focus most of your effort there as this is where business owners and managers are most likely to be active.

You can also post on any other social platform of your choice.

To easily schedule your social media posts throughout the month and across multiple platforms we recommend publishing via a social media scheduling tool. Here's how to get one set up.

One off set up tasks

Choose a social media scheduling tool
Connect it to your personal LinkedIn profile
Connect it to other social platforms

1) Choose a social media scheduling tool

We provide the content in formats compatible with Publer, Hootsuite, HubSpot, and Growably/ GoHighLevel. These are the platforms most used by MSPs.

We believe Publer to be the best choice, because:

It’s cost effective and we have a discount code
It's easy to use

2) Connect it to your personal LinkedIn profile

Use the support documents in your tool of choice to connect to your personal LinkedIn profile. Make sure to use a personal profile and not a company page (people buy from people).

3) Connect it to other social platforms

Use the support documents in your tool of choice to connect to your other socials if you use them.

Why do I need a social media scheduling tool?

To save time. You load content once a month and your content is automatically scheduled.

I already have a social media scheduling tool. Can I keep using that?

Of course, you can use any tool. You can manually copy the text and upload the media content, or if you use Publer, Hootsuite, HubSpot, or Growably there’s a bulk upload CSV to save you time.

Why does the bulk upload CSV contain strange characters when I open it?

You need to open it in a plain text editor not Excel. It's Excel that adds the strange characters when you save it. Best practice is to do all changes within your social media scheduling tool or open your CSV in a plain text editor.