Social: Set up a LinkedIn Newsletter

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LinkedIn Newsletters are powerful way of building a second audience on LinkedIn, and getting in front of them in two different ways. You publish a newsletter every week using content we give you. Not only does this show in your subscribers' LinkedIn feeds, but it’s also emailed to them automatically. This is huge, as LinkedIn is owned by Microsoft, which probably has much better email deliverability than you do.

To use LinkedIn Newsletters, you must first set up your newsletter template.

One off set up tasks

Set up your LinkedIn Newsletter

A LinkedIn Newsletter isn't really a newsletter, as in a collection of different items. Instead it's a set of regularly published articles on a specific theme. And you set it up the first time by writing an article.

Go into your feed. At the top where you start a post, instead click on the red “Write article” option. This will open the publishing tool
Click the Manage menu drop-down and choose Create newsletter

Add the newsletter details:
- Title. This is the name of your newsletter.
  - Example: <Your MSP’s> Tech Update Tuesday
- A short description, max 120 characters
  - Example: A fun and friendly look at using technology to increase your business's profits
- How often you will publish
  - Weekly
- And the image you want to use
  - Best practice is to create a simple newsletter logo in Canva which includes your MSPs logo. Make it 300px by 300px.

Click the “Done” button at the lower right corner of the pop-up page when finished
Your screen will return to the publishing tool, where you can see that your Newsletter is available (top left).

You can now click “write article” from your feed every week to paste in and publish the newsletter content.

Why should I bother with a LinkedIn Newsletter?

Weekly is the best cadence. Make sure you do publish every week. There are likely to be algorithmic advantages of being consistent. If you are away for a week you can schedule in advance or a member of your team can publish the newsletter for you.

How often should I publish a LinkedIn Newsletter?

Weekly is the best cadence. Make sure you do publish every week. There are likely to be algorithmic advantages of being consistent. If you are away for a week, a member of your team can publish the newsletter for you.

How do I write a LinkedIn Newsletter every week?

Once you have completed this initial set up, every week you just need to click the red write article button. You don't even need to write anything. You can use the LinkedIn Newsletter content we provide.